Last updated 22/12/2023
This Privacy Policy describes the privacy practices of Traversal, Inc. (“Traversal”, “we”, “us” or “our”) and
applies to our website visitors, users, and other individuals who interact with us via our website at
www.traversal.com, or any other website or application that we own or control and which links to or
references this Privacy Policy (the “Services”).
Applicability of this Privacy Policy
We provide an AI-first site reliability software platform and related technology and services. If you are a
customer of Traversal, this Privacy Policy does not apply to personal information or other data and
information that we process on your behalf (if any) as your service provider (collectively, “Customer
Data”). Our use of your Customer Data shall instead be governed by the terms and conditions of the
separate customer agreement or terms of service that you have agreed to with Traversal. In addition, we
will only share Customer Data to our service providers as necessary to provide our customers with our
products and services, and our service providers will only use Customer Data in their capacity as a service
provider to Traversal.
If you are using the Services as an employee, contractor or other representative of one of our customers
and you have any questions about our privacy practices or would like to exercise any rights with respect to
your personal information that we process on behalf of our customers, please contact the corresponding
customer as we only process your personal information in our capacity as a service provider to our
customer.
In addition, our products and services are designed for businesses and are not intended for personal,
family, or household use. Accordingly, we treat all personal information covered by this Privacy Policy as
pertaining to individuals acting as business representatives, rather than in their personal capacity.
Personal information we collect
Information you provide to us:
● Business Contact Information: If you are a representative of one of our actual or prospective
customers, suppliers or business partners, we may collect personal information about you (such as
your name, contact details and role) when entering into an agreement with your company or
otherwise the during the course of our relationship with your company.
● Feedback or correspondence, such as information you provide when you contact us with questions,
feedback, or otherwise correspond with us online.
● Marketing information, such as your preferences for receiving communications about our activities,
events, and publications, and details about how you engage with our communications.
●Other information that we may collect which is not specifically listed here, but which we will use in
accordance with this Privacy Policy or as otherwise disclosed at the time of collection.
Automatic data collection. We and our service providers may automatically log information about you,
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your computer or mobile device, and your interaction over time with our services, our communications
and other online services, such as:
● Device data, such as your computer’s or mobile device’s operating system type and version,
manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device
type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising
purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE,
4G), and general location information such as city, state or geographic area.
● Online activity data, such as pages or screens you viewed, how long you spent on a page or
screen, browsing history, navigation paths between pages or screens, information about your
activity on a page or screen, access times, and duration of access, and whether you have opened
our marketing emails or clicked links within them.
● Email Open/Click Information. We may use pixels in our email campaigns that allow us to
collect your email and IP address as well as the date and time you open an email or click on any
links in the email that we may send to you.
We use the following tools for automatic data collection:
● Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the
visitor’s browser or to store information or settings in the browser for the purpose of helping you
navigate between pages efficiently, remembering your preferences, enabling functionality, and
helping us understand user activity and patterns.
● Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can
store larger amounts of data, including on your device outside of your browser in connection
with specific applications.
● Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a
webpage or email was accessed or opened, or that certain content was viewed or clicked.
How we use personal information
To operate our services:
● Provide, operate, and improve our services and our business;
● Communicate with you about our services, including by sending announcements, updates, security
alerts, and support and administrative messages;
● Provide support, and respond to requests, questions, and feedback.
For marketing and advertising. We may collect and use your personal information for marketing and
advertising purposes, including:
Direct marketing. We may from time-to-time send you direct marketing emails as permitted by law,
including, but not limited to, notifying you of special promotions, offers and events.
To comply with law. As we believe necessary or appropriate to comply with applicable laws, lawful
requests, and legal process, such as to respond to subpoenas or requests from government authorities.
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For compliance, fraud prevention, and safety. To: (a) protect our, your or others’ rights, privacy, safety or
property (including by making and defending legal claims); (b) enforce the terms and conditions that
govern our services; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized,
unethical or illegal activity.
For research and development. We may create and use de-identified information for our business
purposes, including to analyze the effectiveness of our services, to improve and add features to our
services, and to analyze the general behavior and characteristics of users of our services. We may use this
anonymous, aggregated, or de-identified data and share it with third parties for our lawful business
purposes.
Lawful Basis for Processing
Under the laws of certain countries, including the UK and countries in the European Economic Area
(“EEA”), we may be required to have a lawful reason or justification to be able to process your personal
information (this is also called a “lawful basis”). For the processing of your personal information under
this Privacy Policy, we generally rely on our “Legitimate Interests” as the lawful basis for processing
(this simply means processing your personal information is necessary for our commercial interests, your
interests or the interests of a third party and we have carried out an assessment to ensure this is not
unfair to you). However, where we send you direct marketing communications or process your personal
information through the use of cookies (or similar technologies) as described above, where required
under the relevant laws in your country, we rely on your “Consent” as the lawful basis for processing
such personal information. We will also rely on our “Legal Obligation” as the lawful basis for processing
where any laws that apply to us require that we process your personal information. Our disclosure of
Google Information is described above.
How we share personal information
Service providers. We may share your personal information with third party companies and individuals
that provide services on our behalf or help us operate our services (such as customer support, hosting,
analytics, email delivery, marketing, payment processing, and database management services).
Professional advisors. We may disclose your personal information to professional advisors, such as
lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that
they render to us.
For compliance, fraud prevention and safety. We may share your personal information for the
compliance, fraud prevention and safety purposes described above.
Business transfers. We may sell, transfer or otherwise share some or all of our business or assets,
including your personal information, in connection with a business transaction (or potential business
transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of
assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to
require the recipient to honor this Privacy Policy.
Affiliates: We may share personal information with our current and future affiliates, meaning an entity
that controls, is controlled by, or is under common control with us. Our affiliates may use the personal
information we share in a manner consistent with this Privacy Policy.
Cross-border processing of your personal information
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Traversal is headquartered in the United States. To provide and operate our Services, it is necessary for us
to process your personal information in the United States. If we transfer personal information across
borders such that we are required to apply appropriate safeguards to personal information under
applicable data protection laws, we will do so.
In some cases, your personal information may be transferred to countries that may not have equivalent
privacy and data protection laws to the country in which you reside. When we transfer personal
information of individuals from the European Economic Area (EEA), the UK, or Switzerland, where a
safeguard is required under law for the transfer of such personal information, we currently rely on the
European Commission-approved standard contractual data protection clauses (for EEA and Switzerland
transfers) and the UK government approved international data transfer agreement/addendum (for UK
transfers) for data transfers to the United States. Please contact us for further information on the
safeguards in place.
Your choices
Access or update your information. To keep your information accurate, current, and complete, please
contact us as specified below. We will take reasonable steps to update or correct information in our
possession that you have previously submitted via our services.
Personal information requests. In certain circumstances (including based on where you are located), you
may have the following rights in relation to your personal information:
the right to learn more about what personal information of yours is being processed, how and why
such information is processed and the third parties who have access to such personal information.
We have made this information available to you without having to request it by including it in this
Privacy Policy;
the right to access your personal information;
the right to rectify/correct your personal information;
the right to restrict the use of your personal information where permitted under applicable law;
the right to request that your personal information is erased/deleted where permitted under
applicable law;
the right to data portability (i.e. receive your personal information or have it transferred to
another controller in a structured, commonly-used, machine readable format) where permitted
under applicable law; and
the right to object to processing of your personal information or to direct us not to share your
personal information with a non-affiliated third party where permitted under applicable law.
To make a request, please email us as provided in the “How to contact us” section below. We may ask for
specific information from you to help us confirm your identity. We will require authorized agents to
confirm their identity and authority, in accordance with applicable laws. You are entitled to exercise the
rights described above free from discrimination.
In addition, where you have provided your consent to processing for the purposes indicated above, you
may withdraw your consent at any time (or otherwise exercise your aforementioned rights in relation to
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your personal information) by contacting us below(see contact details below).
Please note that in some circumstances, we may not be able to fully comply with your request, for
example if we are required to retain certain information about you to comply with applicable laws and
regulations or if the information is necessary in order for us to provide the services you requested. We will
not deny you access to our services, or provide you a lower quality of services if you exercise your rights.
You also have the right to lodge a complaint with the relevant authority (as applicable) or a supervisory
authority in the UK or EU member state of your usual residence or place of work or of the place of the
alleged breach, if you consider that the processing of your personal information carried out by Traversal or
any of our affiliates or third-party service providers, has breached data protection laws. Individuals and
data protection supervisory authorities in the EU and the UK may contact our data protection
representatives according to Articles 27 EU and UK GDPR.
You may also appeal to certain courts against (A) any failure of the relevant authority to give written
notice of whether the complaint is either being investigated or not being investigated and, where
applicable, the progress and the outcome of the investigation or (B) a determination of the relevant
authority not to investigate the complaint or a determination that a controller or processor has not
breached or is not likely to breach an operative provision in connection with the complaint.
Opt out of push notifications. If you opt-in to receive push notifications within the app, we may send
push notifications or alerts to your mobile device from time to time. You can deactivate push
notifications and alerts at any time by changing your device settings, changing the push notification
settings within the application, or deleting the application.
Opt out of marketing communications. You may opt out of marketing-related emails or texts by
following the opt-out or unsubscribe instructions at the bottom of the marketing communication we send
you, or by contacting us as specified below. Even if you opt out of marketing-related communications,
you may continue to receive service-related and other non-marketing communications.
Online tracking opt-out. There are a number of ways to opt out of having your online activity and device
data collected through our services, which we have summarized below:
● Blocking cookies in your browser. Most browsers let you remove or reject third-party cookies. To
do this, follow the instructions in your browser settings. Many browsers accept cookies by default
until you change your settings. For more information about cookies, including how to see what
cookies have been set on your device and how to manage and delete them, visit
allaboutcookies.org.
Use the following links to learn more about how to control cookies and online tracking through your
browser:
o Firefox; Chrome; Microsoft Edge; Safari
● Google Analytics. We use Google Analytics to help us better understand how people engage with
our services by collecting information and creating reports about how users use our services. For
more information on Google Analytics, click here. For more information about Google’s privacy
practices, click here. You can opt out of Google Analytics by downloading and installing the browser
plug-in available at: https://tools.google.com/dlpage/gaoptout.
● Using privacy plug-ins or browsers. You can block our services from setting third-party cookies by
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using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger,
DuckDuckGo, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.
Note that because these opt-out mechanisms are specific to the device or browser on which they are
exercised, you will need to opt out on every browser and device that you use.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online
services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more
about “Do Not Track,” please visit http://www.allaboutdnt.com.
Other sites, mobile applications and services
Our Services may contain links to other websites, mobile applications, and other online services
operated by third parties. These links are not an endorsement of, or representation that we are affiliated
with, any third party.
In addition, our content may be included on web pages or in mobile applications or online services that
are not associated with us. We do not control third party websites, mobile applications or online
services, and we are not responsible for their actions. Other websites and services follow different rules
regarding the collection, use and sharing of your personal information. We encourage you to read the
privacy policies of the other websites and mobile applications and online services you use.
Security practices
We use reasonable organizational, technical and administrative measures designed to protect against
unauthorized access, misuse, loss, disclosure, alteration and destruction of personal information we
maintain. Unfortunately, data transmission over the Internet cannot be guaranteed as completely secure.
Therefore, while we strive to protect your personal information, we cannot guarantee the security of
personal information.
Retention
We retain your personal information for as long as appropriate to fulfill the purposes for which we
collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to
establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate
retention period for your personal information, we consider the amount, nature, and sensitivity of the
personal information, the potential risk of harm from unauthorized use or disclosure of personal
information, the purposes for which we process personal information and whether we can achieve those
purposes through other means, and the applicable legal requirements.
Children
Our Services are not intended for children, and we do not collect personal information from them. We
define “children” as anyone under 18 years old. If we learn we have collected or received personal
information from a child without verification of parental consent, we will delete the information. If you
believe we might have any information from or about a child, please contact us via the contract
information noted below.
Changes to this Privacy Policy
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We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy
Policy, we will notify you by updating the date of this Privacy Policy and posting it on our services.
How to contact us
Please direct any questions or comments about this Policy or privacy practices to [customer support email]
or write to us at: [physical address].
